American Savings Bank

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Marketing Data Analyst

at American Savings Bank

Posted: 10/11/2019
Job Reference #: 5000521788906

Job Description

Job Description

Primary Purpose of the Job
In support of the Marketing and Customer Experience team, utilizes internal and external data applied to proprietary models to develop a comprehensive understanding of ASB customer behaviors, channel preferences, and financial needs.
Major Job Accountabilities
  • Collaborates with business partners to support and strategize on campaigns and portfolio management.
  • Documents (in detail) business requirements.
  • ETL and analyzes data to optimize and challenge the way we do business.
  • Monitors, forecasts and optimizes performance of campaigns and portfolios.
  • Delivers, develops and automates "easy to understand" reports and dashboards.
  • Formulates and presents executive-level messaging.
  • Responds independently to peer and executive level inquiries as required.


Education Requirements
  • College degree in the field of data science or related quantitative field
  • Master degree or PhD is a plus
Experience Required
  • Two (2)  to three (3) years experience working with SQL or similiar database management tools
  • Two (2) to three (3) years hands-on experience working in reporting, data and analytics
Required Skills or Training
  • Proficiency in Excel, Power Point and Word
  • Basic programming skills (VBA, Python, R or similar)
  • Experience working with visualization tools (Ex: Tableau, IBM Cognos)