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Product Owner, Marketing Technology and Data

at Hawaiian Airlines

Posted: 9/26/2019
Job Reference #: *A95BA3C14A6488B9
Keywords: marketing

Job Description

Requisition Number

Post Date

Product Owner, Marketing Technology and Data




Part-Time Weekend


Position Overview

The Marketing Technology (MarTech) Product Owner leads the maintenance and delivery of the MarTech roadmap and is responsible for maturing our MarTech infrastructure and delivering technical and data solutions to marketing opportunities.

Key Responsibilities

  • Maintain the MarTech roadmap through collaboration with stakeholders and continuous prioritization
  • Work with Subject Matter Experts, Business Analysts and IT to translate the MarTech roadmap into well-defined features and approved user stories that balance user needs, business constraints, legal/regulatory requirements and technology realities
  • Work with internal and external technology resources to determine and deliver new technology, or expanded utilization of existing technology
  • Work with Analytics teams to specify business requirements
  • Own the delivery of the MarTech roadmap through regular releases by internal and external development teams
  • Participate in Scrum ceremonies (sprint planning, grooming, daily standups, demos, etc.), as appropriate, to ensure delivery of expected features/functionality
  • Accept deliverables after integration or development, ensuring acceptance criteria are met
  • Analyze usage and internal user feedback, produce regular reports and recommendations to address issues and improve outcomes
  • Lead ongoing efforts to test and optimize the use of MarTech internally
  • Monitor the industry and competitive landscape to inform MarTech strategy
  • Develop and maintain strong relationships with stakeholders across company, including Marketing, IT, Revenue Management, Sales, Legal and more
  • Champion the case for efficient and effective use of MarTech, both internally and externally
  • Manager vendor relationships
  • Other duties as assigned


Minimum Requirements

  • Experience planning, delivering and managing MarTech and customer data platforms
  • Experience identifying, analyzing and solving complex problems using data and sound judgement
  • Strong communication, facilitation, negotiation, presentation and interpersonal skills
  • Ability to manage multiple requests from various parties to best utilize limited resources to meet delivery dates
  • Ability to adapt with changing circumstances and embrace change with a positive attitude
  • Experience working with MarTech and Customer Data Platform vendors
  • Experience working with IT to select, integrate and utilize MarTech platforms

Preferred Qualifications

  • Bachelor's degree in business management or related field
  • Experience with Adobe, Oracle, and/or Salesforce marketing technology platforms
  • Experience in web-based, B2C, digital transaction businesses
  • Experience with SQL, tagging, consumer privacy, data governance and similar modern data concerns

About Hawaiian Airlines
Hawaiian® has led all U.S. carriers in on-time performance for each of the past 15 years (2004-2018) as reported by the U.S. Department of Transportation. Consumer surveys byCondé Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai‘i.

Now in its 90th year of continuous service, Hawaiian is Hawaii’s biggest and longest-serving airline. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (13) than any other airline, along with service from Japan, South Korea, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides, on average, more than 170 jet flights daily between the Hawaiian Islands, and over 260 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available atHawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’sLinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.